Privacy Policy

Understanding Cheeky Bingo's Commitment to Your Privacy

Did you know that 73% of UK online gamblers cite data protection as their primary concern when choosing a gaming platform? At Cheeky Bingo, we take this responsibility seriously. Your privacy isn't just a policy—it's a fundamental commitment we make to every player who trusts us with their personal information.

This comprehensive privacy guide explains exactly how Cheeky Bingo collects, uses, protects, and manages your data. Whether you're a new player exploring our Cheeky Bingo platform or an existing member with questions about your information, this resource provides complete transparency about our practices in 2026.

Our privacy framework aligns with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, ensuring your rights are protected to the highest standard. We believe informed players are confident players, which is why we've created this detailed guide to demystify our data practices.

What Information Does Cheeky Bingo Collect?

Understanding what data Cheeky Bingo collects is the first step in understanding your privacy. We gather information in several categories, each serving specific purposes essential to operating our service safely and fairly.

• Account Registration Data: Your name, date of birth, email address, phone number, and postal address
• Financial Information: Bank details, payment card information, and transaction history for deposits and withdrawals
• Identity Verification: Government-issued ID, proof of address documents, and facial recognition data for account verification
• Gameplay Data: Your betting history, game preferences, wins and losses, and session duration
• Device Information: IP address, browser type, operating system, and device identifiers
• Communication Records: Customer service interactions, email correspondence, and support tickets
• Marketing Preferences: Your opt-in status for promotional emails, SMS, and push notifications

Why We Collect Your Data: Legal Basis and Purpose

Cheeky Bingo doesn't collect data arbitrarily. Every piece of information we gather serves a specific, lawful purpose. Understanding these purposes helps you appreciate why we need your information and how it benefits your gaming experience.

Account Management and Service Delivery

Your registration data enables us to create and maintain your account, process your bonus claims, and provide customer support. Without this information, we cannot verify your identity or process your transactions securely.

Legal and Regulatory Compliance

As a UK-licensed gaming operator, Cheeky Bingo must comply with the Gambling Commission's requirements. This includes Know Your Customer (KYC) verification, anti-money laundering (AML) checks, and responsible gambling safeguards. Your identity verification and financial data are essential to meeting these legal obligations.

Fraud Prevention and Security

We analyze your gameplay patterns, device information, and transaction history to detect suspicious activity. This protects both your account and our platform from fraud, unauthorized access, and money laundering.

Game Fairness and Responsible Gaming

Your gameplay data helps us monitor betting patterns to identify potential problem gambling behavior. Our responsible gaming tools use this information to send timely interventions if we detect concerning patterns, helping protect vulnerable players.

Marketing and Player Engagement

With your consent, we use your information to send personalized offers, game recommendations, and promotional updates. You maintain complete control over these communications through your account preferences.

How Cheeky Bingo Protects Your Data

Data protection isn't just about having a policy—it's about implementing robust technical and organizational measures. Cheeky Bingo employs multiple layers of security to safeguard your information from unauthorized access, alteration, or disclosure.

• SSL/TLS Encryption: All data transmitted between your device and our servers uses 256-bit SSL encryption, the same standard used by banks
• Firewalls and Intrusion Detection: Advanced firewalls monitor and block suspicious network traffic 24/7
• Regular Security Audits: Third-party security firms conduct quarterly penetration testing and vulnerability assessments
• Data Minimization: We store only essential information and delete data once it's no longer needed
• Access Controls: Strict role-based access ensures only authorized staff can view sensitive information
• Secure Servers: Our infrastructure uses redundant, geographically distributed servers with automatic backups
• PCI DSS Compliance: Payment card data handling meets Payment Card Industry Data Security Standards
• Two-Factor Authentication: Optional 2FA adds an extra security layer to your account

Your Rights Under GDPR and UK Data Protection Law

As a UK player, you have specific rights regarding your personal data. Cheeky Bingo respects these rights fully and provides mechanisms to exercise them easily.

Right of Access

You can request a copy of all personal data Cheeky Bingo holds about you. We'll provide this information within 30 days of your request, typically at no charge. This right helps you verify what information we've collected and how we're using it.

Right to Rectification

If your information is inaccurate or incomplete, you can request corrections. This might include updating your address, phone number, or other account details. You can make many updates directly through your account dashboard.

Right to Erasure ('Right to be Forgotten')

Under certain circumstances, you can request deletion of your data. However, Cheeky Bingo must retain information required for legal compliance, fraud prevention, and responsible gaming safeguards. We'll explain any limitations when you make your request.

Right to Restrict Processing

You can ask us to limit how we use your data. For example, you might restrict marketing communications while allowing operational data processing. This right gives you control over data use while maintaining essential services.

Right to Data Portability

You can request your data in a structured, machine-readable format for transfer to another service. This right ensures you're not locked into our platform by data concerns.

Right to Object

You can object to specific processing activities, particularly marketing and profiling. Simply adjust your preferences in your account settings or contact our customer support team.

Cheeky Bingo Login and Account Security

Your Cheeky Bingo login credentials are your gateway to a secure gaming experience. We've implemented specific protections to keep your account safe from unauthorized access.

Password Security Standards

When you sign up for Cheeky Bingo, we require passwords with minimum complexity: at least 8 characters including uppercase, lowercase, numbers, and symbols. We never store passwords in plain text—they're hashed using industry-standard algorithms, meaning even our staff cannot see your actual password.

Session Management

Your login sessions automatically expire after 30 minutes of inactivity, protecting your account if you forget to log out on a shared device. You can manually log out instantly from any device through your account settings.

Login Alerts

Cheeky Bingo monitors your account for suspicious login attempts from new devices or unusual locations. You'll receive immediate alerts if we detect unauthorized access attempts, allowing you to secure your account quickly.

Account Recovery Procedures

If you forget your password, our secure recovery process verifies your identity through registered email or phone before allowing a reset. This prevents unauthorized password changes even if someone gains access to your email.

Bonus, Promotions, and Your Data Privacy

Claiming a Cheeky Bingo bonus or using a Cheeky Bingo promo code involves sharing promotional preferences with us. Here's how we handle this data:

When you claim a bonus or opt into promotional offers, we use your information to deliver relevant promotions, track bonus completion, and ensure you receive your rewards. This data helps us personalize your experience—for example, if you prefer slots over table games, you'll receive game recommendations accordingly.

You maintain complete control over promotional communications. Your account settings allow you to:

• Opt out of email promotions while keeping SMS offers enabled
• Disable push notifications from the app without affecting gameplay
• Adjust frequency of promotional messages
• Unsubscribe from specific promotion types while remaining a player
• Request a promotional pause for a specified period

Mobile App Privacy and Device Permissions

The Cheeky Bingo app requires certain device permissions to function optimally. Understanding these permissions helps you make informed decisions about installation.

Required Permissions

Our app requests access to your device's internet connection to connect to our servers. This is essential for gameplay, account management, and receiving notifications.

Optional Permissions

We may request optional permissions including location (for responsible gambling geolocation checks), camera (for identity verification), and contacts (for referral programs). You can grant or deny these permissions during installation or change them anytime in your device settings.

Push Notification Data

If you enable push notifications, we send game updates, bonus notifications, and promotional messages to your device. This data is stored on your device and our servers temporarily—we don't sell or share push notification data with third parties.

App Analytics

The Cheeky Bingo app collects anonymous usage analytics: which features you use, session duration, and crash reports. This helps us improve performance and user experience. This data is anonymized and cannot identify you individually.

Payment Methods and Financial Data Protection

When you make deposits or request withdrawals through our payment methods, we handle your financial data with exceptional care. Financial information is our most sensitive data category, and we implement the strongest protections.

Payment Card Data

We never store complete card numbers on our servers. When you save a card for future use, we store only a tokenized reference, not the actual card details. Card verification numbers (CVV) are never stored—you enter these fresh for each transaction.

Bank Transfer Information

Your bank account details for withdrawals are encrypted and stored separately from other account data. We use tokenization for repeat transfers, similar to card handling.

Third-Party Payment Processors

Cheeky Bingo partners with PCI DSS-compliant payment processors like PayPal, Skrill, and Neteller. When you use these services, you're also subject to their privacy policies. We recommend reviewing their terms, as they may process data differently than Cheeky Bingo.

Transaction Monitoring

For regulatory compliance and fraud prevention, we monitor all transactions. This includes analyzing patterns for suspicious activity, which helps protect both your account and our platform. This monitoring is automated and doesn't involve manual review of transaction details unless suspicious activity is detected.

Data Sharing: Who Has Access to Your Information?

A common privacy concern is whether gaming operators share player data. Here's exactly who can access your information and under what circumstances:

Internal Staff

Only employees with legitimate business needs can access your data. Customer support staff can view account and communication history to assist you. Finance staff can access transaction data for accounting purposes. Data access is logged and monitored for unauthorized viewing.

Regulatory Authorities

The UK Gambling Commission and other regulatory bodies can request your information during compliance investigations or audits. We're legally obligated to comply with these requests. However, regulators must follow proper legal procedures and cannot request data arbitrarily.

Law Enforcement

Police and other law enforcement agencies can obtain your data through legal processes (warrants, subpoenas, court orders). We comply with lawful requests and maintain records of all such disclosures.

Fraud Prevention Services

We share minimal information with fraud prevention agencies and credit reference agencies to verify identity and detect fraudulent accounts. This protects all players by preventing account takeovers and money laundering.

Service Providers

Third-party vendors providing essential services (hosting, analytics, customer support software) receive limited data necessary for their functions. All vendors sign data processing agreements requiring the same privacy standards we maintain.

Who We Don't Share With

Cheeky Bingo never sells player data to marketers, advertisers, or other gaming operators. We don't share your information with affiliate programs or third-party gambling sites. Your data remains confidential and is used only for legitimate business purposes.

International Data Transfers and GDPR Compliance

If Cheeky Bingo transfers your data internationally, we ensure it receives equivalent protection to UK standards. Here's how we manage cross-border data flows:

EU/EEA Transfers

Transfers within the EU and EEA use standard contractual clauses approved by the UK Information Commissioner's Office (ICO). These clauses legally bind recipients to GDPR-equivalent protections.

Non-EU Transfers

For transfers outside the EU, we implement additional safeguards: Standard Contractual Clauses, Binding Corporate Rules, or adequacy decisions. We conduct Data Protection Impact Assessments (DPIAs) for all international transfers to ensure your data remains protected.

Your Rights with International Transfers

You can request information about where your data is stored and transferred. If you object to international transfers, we'll work with you to find alternatives, though some transfers may be necessary for service delivery.